We're launching our app soon http://teamstoryapp.com but we're wondering if we should do a closed beta or launch quietly... We know that launching in beta would give us good initial users and content creation (brand and community), but the downside of doing a beta is the friction for users to get on the application due to cumbersome process (TestFlight etc.) Some of us are afraid that people would churn because of this and suggesting launching the app quietly. Was anyone in the same situation? How do you go about doing this? Thanks in advance
If your app is based on large numbers and collaboration/team, I'd go with public launch. Betas are good for initial feedback (almost pre-MVP) or for apps that target power users.
However, no one is stopping you from doing both if you have doubts.