I am looking for a general approach for assessing the chances of success of my Mobile App?How do I define moderate success (not like Angry Birds) in the apps market? How do I develop a strategy for success?
Success should be defined relative to your category. If you're marketing a game your criteria will be different than if you're launching a 99-cent weather app. For example, take a look at download numbers required to enter top 25 in a few different categories:
http://thechocolatelabapps.com/downloads-app-store/
Your strategy to get there will have to also depend on your vertical, but generally it involves a mix of paid user acquisition (via mobile ad networks), organic acquisition through social, viral and web, and finally look at potential for dominating App Store search (ASO).
Answered 10 years ago
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