I am looking for any helpful resources on referral marketing programs and best practices when starting an advocacy program, ect.
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius.
http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/
Should answer all your questions.
Re: tracking and measurement I'd say "PR mentions" is a good one, using online tracking code and discount codes leading to sales pages and revenue should be on your list.
Answered 10 years ago
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