Questions

Is original content production the most important technique, or can brands benefit from curation as well? How?

Content curation is a specialty of mine. The fact is original content is not nearly as good as curated content for many reasons. I would still add some original content but the mix can be tailored to your audience and position you to say more while spending and doing less. It is all about the management. Most people misunderstand content curation and the pros and cons and see it as a weak tactic when in reality it can be brilliant. Contact me to find out more.


Answered 10 years ago

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