I have a marketplace that was soft launched a few months ago. The first version is to release "sell products" feature and the second version is to release "sell services" feature. The "sell products" feature wasn't done right b.c. it was a result of a pivot and we are currently at a funny angle. I'm currently focusing my energy on customer development of "sell service", and it's not ready for development yet. I feel like the "sell service" feature has a bigger market, market that I'm more familiar with and it's more exciting. Now my questions are: - Should I put the "Sell Products" feature to the side for now? If so, do I need to keep this features live? Would it demoralize my team mentality if I hid the current features, and start from a landing page of "Sell Service"? - Otherwise, should my team fix the "Sell products" feature (It's ready for development) while I'm doing the customer development of "Sell Services" feature? However, my resources are very very limited. Is there any rule of thumb I can follow? - How do I do a proper launch and the prep work so I can launch "sell services" feature better this time?
Sounds like you are getting bogged down in Slop which in this case stands for "Silly Loss Of Productivity" and leads to loss of profit.
I say, do the math. Where are you likely to make your money? Keep your eye on the ball that has $ signs on it. Make sure you are offering either products or services that lead to maximum profits. Make this or these your back-end products and services. Then add in products and services which are front end and even loss leaders. If you find yourself between two choices and you can't make a decision then choose both whenever possible.
Michael T. Irvin
NoHogWashMarketing.com
"Get To The Top Without The Slop"
michaelirvin.net
Answered 10 years ago
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