My company is a well-funded, incredibly niche technical startup.
First, you'll want to build a media list to contact. Careful research will help you develop a targeted list of reporters who would be most interested in hearing about your company. Once you have your media list in hand, the key is creating the right pitch to contact them with and knowing how to approach them properly. Drop me a line if you would like any guidance since this is what I do all day long.
Answered 10 years ago
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