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Hi, I have a personal twitter account that I use to build my profile as I'm a consultant in management, marketing mass communication (including journalism, social media, Public Relations) I started this account since around three years but noticed that it's not growing at a steady pace, the growth is actually slow. I write my personal opinion on matters related to management and mass comms and also offer advice, as well as sharing articles from here and there about the mentioned topics, I try always to make the content original. Recently I started adding random content which sometimes work and someone doesn't The growth in terms of followers and engagement is still slow and I can't figure out what is the issue Any help please?

A few tactical ideas to add to all the strategies ones other folks have suggested:

1. Add @mentions to your tweets whenever possible. @mention authors of blog posts you share, companies or publications mentioned in posts you share, individuals who might find whatever you're sharing interesting -- Force yourself to include an @mention or even two in each tweet. If you can't figure out how to include at least one, your tweet might not be all that valuable to your readers anyhow. (Unless you're offering, for example, straight-up tips based on your own knowledge.)

2. For individuals, I suggest a "notice-me list." Add folks to a private list who you want to notice you for whatever reason, and look for opportunities to RT their tweets, @reply, participate in their conversations, etc. This does two things: A. It forces you to narrow down who you truly want to connect with on Twitter, right down to individuals, and B. It helps you be more strategic about how to reach those targets.

Here's a post with more detail: http://alexisgrant.com/2012/09/19/use-this-twitter-technique-to-make-big-things-happen/

I also offer a Twitter course with daily tips like the ones above: alexisgrant.com/twitterpower

Cheers!
@alexisgrant


Answered 10 years ago

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