Answer by Noah Lopata: I have 2 brands in the same market. I want to create authority blogs. Same content would work well for both. What is the best way to approach this?

Questions

I have 2 brands in the same market. I want to create authority blogs. Same content would work well for both. What is the best way to approach this?

Is duplicate content an issue? To what degree? What is the best approach?

Noah Lopata Owner at Epidemic Marketing, LLC

Both the search engines and users are looking for original and valuable content. I would absolutely put unique and fresh content on both blogs and would avoid duplicating the material. Duplicate content can be an issue as far as search engine rankings as the engines have to make a choice on which website to show.

In the long run unique and valuable content will win the race.

Answered 10 years ago