Sounds like you have the makings of a few streams of income from this product. Especially because you have the website piece down and sales are growing. The decision of which avenue to take truly belongs to what you want to achieve. (by no means are these fulsome questions, simply what has come to me off the top of my head for this question - there are many more things to consider than this) For example, if you open a retail store - what is required in this set up - cost, operational requirements, staffing needs, your time & presence, sharing your recipe etc. In a franchise model - what would the cost breakdown be, how do you ensure quality, how do you protect your brand, what comes next in your product assortment and how do you roll that out? Wholesale - questions start at, where do I locate a bakery to create the supplies to fill the demand, again - staffing, leadership, next product assortment and future plan.
Please connect with me to chat this through. There are variables missing in the question that as we dig through them, you may be able to solve your next step.
Looking forward to hearing from you,
Lora