Do you know how to find winning startup ideas?

This is a question I get asked a lot.

There is a huge misconception on what makes a successful startup.

Many people think they need to crunch out code, come up with a million-dollar idea, have previous startup experience or raise millions of dollars in funding. The truth is that most startup founders make this one mistake – they focus on what they are good at.

Good businesses have something in common.

They're about people.

People who want to feel good about themselves and be happy.
People who want their families healthy and safe.
People who want security and opportunity for their children.
People who are frustrated with their jobs, their current life, not feeling loved or appreciated at home.

Good businesses are built around these themes AND they solve a real business pain point by shifting the focus from "me" to "you."

So if you want to find the best idea, talk to as many people as possible. Often times, they will raise issues and problems that are worth pursuing.

I will say start with 20 new conversations per week.