Questions

I run a small video production agency (newevolutionvideo.com) and professional studio rental (dk3studios.com) and would like to know how to create a good strategic document that can power my companies to the next level. Every time I try to create one I get writers block or some sort of frustration along with lacking the necessary skill set to do this properly. Any resources or assistance would be welcomed. Thank you

I would start with some simple questions:

- Who are you trying to reach? Why?
- What are their needs?
- How would they describe their needs?
- How can you position yourself as a partner with them to solve their needs?
- How can you use their language to explain what you do?
- Where are they most likely to go seek information to solve their need? Can you meet them there and position yourself as an expert?
- What are their hesitations or reservations in choosing someone like you?
- How can you assure them you are the right person for the job?
- How can you use your current client list to get new clients?

This is just the starting point, but I hope it gives you some ideas to break through your writer's block.

Feel free to reach out.

All the best,
-Shaun


Answered 3 years ago

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