Should I have a website that showcases the artwork itself (there would be too many) or should it just be a simple website explaining what we do, the kind of art we offer (paintings, prints, sculptures, commissions) and then an enquiry/request art form where they answer a few questions on what type of art they want and we get back to them with a few options?
If you define conversion in the second case as getting an inquiry, then I think that option is going to have a much higher CVR than the first. It's also a lot easier to implement. I would go that route to start—quick and dirty—in order to test the idea and learn more about your audience. If you get lots of traction then it might be worth investing in a much more complex, ecommerce site where users can find art that fits their needs.
Answered 3 years ago
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