I think you've got a great answer by Assaf Ben-David.

In addition, it might be worth considering partnerships and who else might benefit.

For example, could your client also/instead be the educational institutions where the students study?

Is there a benefit to them somehow?

It's true that students are cost-sensitive but can you offer them something they can't live without? Worth considering and refining the value proposition and the price point.

Good luck!