Questions

We're a video company that has experience making GREAT content, but turning the viewers into sales appointments has been tough. We currently use cold email to generate appointments but we would like to use our content skills to make this happen :)

A better question to ask in my polite opinion is what offer you make that cannot be refused, to paraphrase Godfather, and to whom. You have to analyze your competition and your business deeply. Then define what is the intersection of a large market, great proposition, ability to service, and unique value. I recommend focusing on the customer first and then on the product. If you want to flesh this out give me a call. All the best.


Answered 2 years ago

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