Amazon, E-bay, Shopee or my own website? We are selling a turmeric latte spice mix, which people can mix with their milk and drink in the morning as a healthy beverage. This spice mix contains essential spices that help to fight infections and lifestyle diseases. The spices are manufactured and packed in Singapore, and we want to market and sell the turmeric latte spice mix to places where the benefits of spices are not very well known and not commonly used. We are confused in which markets and through what online channels should we sell the spice mix. Instead of using the E-Commerce Marketplaces, we can even build a funnel via clickfunnels, or sell on a shopify website. How should we start, and how should we scale later.
Hello,
I would agree with some of the answers below that you should be on Amazon for your brand, but I also think that having your own eCommerce website (either on Shopify or any other platform) have huge advantage long term for your brand to help:
- Build an asset that you own and control (as opposed to Amazon).
- Build and own your email list to make the people that buy come back for more.
- Create more notoriety for your products
- Possibility to expand with paid ads & Influencer marketing to make your brand go viral
- Higher valuation if you decide to sell later.
So first I would create a Shopify store, get someone with experience doing Facebook ads to generate some traffic and sales on your site, and then create your listing on Amazon to benefit from their free traffic.
If you have a solid brand, nothing stopping you from selling across multiple platforms at the same time ;)
I'm new to Clarity, but I've successfully helped over 50 entrepreneurs get started in eCommerce over the last 4 years, and I would be happy to help you. After scheduling a call, please send me some more information so that I can prepare in advance before the call. Take a look at the great reviews I’ve received here: https://clarity.fm/xavier-cl/reviews
Answered 4 years ago
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