Amazon, E-bay, Shopee or my own website? We are selling a turmeric latte spice mix, which people can mix with their milk and drink in the morning as a healthy beverage. This spice mix contains essential spices that help to fight infections and lifestyle diseases. The spices are manufactured and packed in Singapore, and we want to market and sell the turmeric latte spice mix to places where the benefits of spices are not very well known and not commonly used. We are confused in which markets and through what online channels should we sell the spice mix. Instead of using the E-Commerce Marketplaces, we can even build a funnel via clickfunnels, or sell on a shopify website. How should we start, and how should we scale later.

It is a question that every seller or retailers think who wants to sell online. Whether you should sell your products in an online marketplace or start your own e-commerce website?
There is no doubt that selling on the online marketplace is an easy option and since they have readymade traffic, you can expect immediate sales on the day you start selling on the online marketplace. However, in the long run, the benefits of running your online store will outgrow your desire to sell products at other websites.

By not selling on your own website, you are losing the following things:

• Brand value. Listing your products at online marketplaces will shadow you amidst hundreds of other retailers and curb your brand identity.
• Fear of losing the business. You can be removed as a seller any time and also marketplaces increase its commission percentage when they want.
• No control & flexibility. Since you are selling amidst hundred of sellers, you will have to offer a competitive price.
• No access to customer data. On online marketplaces, this data remains with the owner and not the vendor. This means you cannot retarget your customers for offers, deals, and promotion.

There are many other disadvantages of selling on an online marketplace. You can start your own ecommerce store FREE with Unlike Shopify, it is a free and quick solution to launch ecommerce website/apps. Visit:

Answered 2 years ago

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