Questions

If your business is luxury wellness travel and you want to increase brand awareness and bookings.

Definitely start with marketing. Use your social media or wherever you are interacting with potential clients to test your message and positioning.
It is important to know what your market responds to before you start looking for PR.
Once your message is clear, you know who your client is and what they want from you, begin scaling with local media.
You would be surprised to know that most local media outlets- print, TV, radio, digital- are in need of content. Most of them have contact information on their website.
Reach out and explain how you can add value and content to their show.
Do not take no response as a "no". Most of them are very busy, so just keep following up nicely.
Once you have had success there, look into PR, or have an assistant or intern take over the outreach and follow up!
Please reach out if you have any other questions:)


Answered 4 years ago

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