I am budgeting for building out a sales team in the US/Canada for a B2B software. How much should I budget for a Sales rep in a year in the US? And in proportion, what sort of a quota can I expect an experienced sales person to carry in ratio to their salary? The kind of information I am looking for are some general guidelines. Something like - 5 year sales experience 100,000k (mix of fixed + variable) and 500k in revenue. etc. I know it depends on the industry and if the sales rep comes from the industry I am in etc. Any sort of advice on how to go about planning quota vs sales salary would help? PS: I looked online but the ranges are so large, I can't tell if it would fit well to my industry etc. Just so that there is context about the product, industry, and deal size, it is a Learning Management System (LMS) to be specific sold to Learning and Development/Training/HR decision makers in companies between 250 to 1000 employee size range. Average annual license cost would be 15,000 USD. Sales cycle may be 3-6 months. And I would be passing on inbound leads and hiring 1 to 2 outbound SDR to feed the sales person leads.
Hey there, a few good answers here: https://clarity.fm/questions/1722/i-am-working-on-creating-a-sales-compensation-plan-for-a-recurring-revenue
Or I'm happy to jump on a call to talk specifics https://clarity.fm/damianthompson
Answered 4 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in