Questions

Im basically from India, my company provides services such as Product Design ,Electronic, Mechanical, Development, Prototyping, Manufacturing of Plastics, Rubbers, Sheet metals, Machined parts, Work and test benches, PCB,etc, We even help startups. We always supply with good quality products as per any specific standards, provide competitive pricing and ensure that our customer is satisfied and build a long term relationship with them. We do have few big customer in US and Europe, but i want to i increase my customers and find more companies to supply to in US and Europe, basically marketing my services there?

Hello.

I help increase sales through customer success.

Your company is in numerous areas. It is not clear in which area the business from US and Europe is coming from. And what is your unique edge why customers come to you. Also is the market large enough to be attractive and do you have strong ability to service that market.

The good thing is that you have large customers there and are able to provide products at high quality at competitive costs, and you focus on long term relationships. These are signs of a good business.

US and Europe are huge markets. You have to focus on specific areas, in sequence.

You have a number of answers to this question and they are valuable to follow.

In addition, my feeling is that you should focus on 1-2 areas, as opposed to over a dozen above, where you are strong, there is a large market, and you have a sustainable competitive edge.

You should make a business plan for above with revenue, cost, cash flow, and margin projections. It should also include a go to market plan that may include marketing strategy, collateral development, sales resources, channel plans, marketing campaigns, social media strategy, conferences, events et al.

It seems that you do a mix of project and contract manufacturing work. Typical order values, revenues, costs, and margins will help provide more clarity to questions as above.

If you send me some of this information, I can help refine this answer further.

Unless you sharpen your strategies, building sustainability will be tough, in my opinion.

Best wishes and Season's Greetings. Bye. - Somesh


Answered 8 months ago

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