The challenge is that all budgets are locked down and the business owner is unwilling to take money from their marketing budget (or any other budget) to put towards analytics.
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market.
I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the message, it changed what they said to prospects and grew their client base.
It's a simple solution that works incredibly well. If you have any other questions, please let me know.