Questions

Dear Sales/Marketing Experts, I own www.newevolutionvideoproduction.com and am looking for help in creating an effective sales strategy for generating more qualified leads. After 13 years in operation, I have heavily relied on SEO and PPC for lead generation, but now times are changing. Do I need to build a list and cold call, networking events, conventions? Any help is appreciated. Thanks.

Tactically, I think you're up the right tree with networking -- however you want to do it. Since you have 13 years of clients to pull from, I'd look towards client referrals first, and here's a lot of re-engagement tactics you can use there.

In general, you need to rework how you position your video production in the market.

You say your videos speak for themselves -- but while they're high-quality, you're not directing folks to the parts of each video that your company direct that matter most. For example, what made the Vivioptal video one that you wanted to show off?

The strongest feature I can see on your site is that you're "Half the price" of your typical video production based in LA. If price is your only differentiator, you're going to have a difficult time qualifying leads because you're seeking bargain-finders, who are more willing to compromise on the things you'd think are important.

I'd love to talk a little with you about some easy ways to find your positioning so you can make your marketing work better for you without big changes to your media mix. Feel free to reach out!


Answered 4 years ago

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