I've worked on multiple projects and sometimes I struggle to communicate my brand. It's easy to explain what you are if you've been doing that one thing all the time, but what if you have worked in different industries, in different countries, and as a result have expertise in multiple fields? What's your advise?
What is true across all those different experiences?
A personal brand means what is it about YOU, rather than you business, that will stand out.
Focus on the constants for you, regardless of industry or country or job. Consider these questions:
- What motivates you?
- What do you take pride in?
- How do you want people to think about you?
- How do you describe "quality"?
Use these sorts of questions to build a description of how you act, interact, communicate, and prove your value. And that will be your personal brand: constant truths.