Questions

I have designed and developed a user and subscriber based messenger application that i am launching in the next 2 months. I have added analytics for subscribers to extract basic information to analyse. The reason for not developing a sophisticated analytics function is that the subscriber base is so large and diverse that i want to develop a one for all fit. My intention is to add general improvements to the analytics as subscribers requests are made. Is this a good strategy. My worry is if the analytics are so basic, it might not attract subscribers to subscribe. I am looking for advice from anyone who is experienced in this field.

Another reframe could be finding ways to make your basic analytics useful. If a subscriber sees a certain piece of data, what does that tell them they should do? Even the most basic data can be incredibly useful if paired with useful suggestions. I don't know much about your app, of course, but this is just a thought.


Answered 5 years ago

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