Questions

What kind of marketing approach is most suitable for a web design company in a country where over 60% of businesses don’t have websites because they 1. Can’t see the obvious benefits with having a website and 2. Can’t afford them? My co-founder and I have two passions, the first is online marketing and the other is doing something good for the people that are not as fortunate as we are. We have decided to offer our web design services in a country where 83% of the population uses internet on daily basis, but still the majority of business owners don’t take advantage of this ( I mentioned the top 2 reasons above). Now, since this is a poor country, we want to merge our two passions. Our plan is to give away free websites and marketing advice in hope that the businesses will (instead of paying us) use this money to make a difference in their communities. We would work side by side with the businesses trying to find great causes they could “sponsor” and they would not only get a free website and advice, but we would also promote every business that contributes in making their community better on our blog and through our existing social media channels. Even though my co-founder is a real marketing genius here in Scandinavia, we still find it difficult to figure out a way to reach and convince the business owners in this particular country (South East Europe) of why they need to be online (website, social media etc) even if the facts are that their customers already are online. It also feels like it’s so much harder to “sell” free services then to actually get people to pay for them (and we really don’t want to do that in this case). Anyone else that has experienced this and how did you solve it? Sorry for the long post, but we really hope you guys have some advice and/or ideas on what kind of actions we should take and how to best and most effective promote our free services. Thanks!

free services can be great to get them into your funnel. If they don't understand the value, I would create online seminars or videos that you can point them to, to educate them.

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Answered 10 years ago

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