Questions

Over the past decade, I've worked with a lot of brands that just can't spend their way to a consistent set of leads. With a limited budget, you're going to want to conserve your finances for the actual implementation of your strategy.

The best way to start is to leverage the people you know in the industry. Talk with them about their challenges in the field -- for yoga wholesale for example, it can be a quality issue or a inventory consistency issue. Addressing that need is going to be your first step to getting your sale.

Using the aspect that merges your company's best differentiator and your clientele's biggest need will give you the core parts of what you need to communicate in your marketing. Your next step would be getting that marketing in front of your potential clientele -- your network.

If you need help figuring out what makes you special in your market, I'd be happy to talk with you to hone that down so you can really get a marketing strategy that works for your business.


Answered 5 years ago

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