What type of person am I looking to talk to? Product development? Brand strategy? Innovator?

Based on my 15 years experience in building and reshaping service organizations (within companies as well as a standalone business), I would recommend to go with somebody who can help you to shape your business model. Two tools might be helpful and you could look who is experienced with it: Blue Ocean Strategy which is about to find the market (niches) which are not that competitive compared to the “red” ones - this is where commoditization does happen and you want to differentiate from this. The second is the business model canvas which helps you to systematically develop your new business model/strategy focused on your customers and how you add value for them. If you do so, demand for your service is a necessary consequence.
If you are interested in more details, just follow up.

Best regards,

Answered a month ago

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