Net MRR churn is 1.2% Gross MRR churn is 5% CAGR is 80% for last 3 years LTV is $4,000, ARPA is $250
There are many factors to consider, but yes I would consider 6% as a high churn for any SaaS solution. I would focus on finding ways to retain the current user base and narrow down the issue.
Other things you could do is improve your nurture materials such as nurture emails , better user experience etc.
Answered 4 years ago
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