Hi I currently run a successful e-commerce business that ships products (Xmas Sweaters) worldwide during the 2 months leading up to Christmas. I would love to convert it into a all year round business but am struggling to find the right angle to grow it. Any help would be greatly appreciated. BTW - we are bootstrapped, profitable,have shipped to over 44 countries and Celebs such as One Direction and Scott Disick have worn our sweaters. Thanks, Fabio
Well, two things to consider:
1. is it only sweaters: you rather cut out a large chunk of the world that has never seen snow, about 55% of humanity.
if yes, it does have to be sweaters, then why only Christmas? Birth of Christ is a very fine holiday, but its only one and a large chunk of the sweater wearing population may not celebrate it. Why not make sweaters for other holidays too...? Look up other large holidays that are celebrated in wide areas.
For example: Pasha (Easter to the the Catholics/Protestants). It often falls in early spring, a time of snow in most northern areas. Or other holidays....like Budhist or Toaist holidays? Maybe something ethnic?
Answered 10 years ago
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