Questions

Hi I currently run a successful e-commerce business that ships products (Xmas Sweaters) worldwide during the 2 months leading up to Christmas. I would love to convert it into a all year round business but am struggling to find the right angle to grow it. Any help would be greatly appreciated. BTW - we are bootstrapped, profitable,have shipped to over 44 countries and Celebs such as One Direction and Scott Disick have worn our sweaters. Thanks, Fabio

The first question is do you wish to stick to only Xmas Sweaters? If you do, there are several ways you can develop your business to a more year-round business without using a channel-approach (like partnering with year-round Christmas stores) but still sticking with your direct-to-consumer e-commerce site. Assuming you also don't want to start tempering too much with the production of the sweaters, you can simply create an additional line of shirts targeted for fall-sales, like "its never too early for Christmas" or "Wish Christmas was here already" -sweaters. You can use similar techniques to extend your season post-Christmas. Im more than happy to setup a phone call to discuss in more detail.


Answered 7 years ago

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