We're a mobile app that helps restaurants advertise through word of mouth. Users share their dining experience with their friends for rewards from our restaurants. We have a landing page up for email signups. How should we approach people for email signups and then get them to beta test with us? Once we have beta testers how do we keep them engaged to actively give us feedback? Thank you!
You're going about this wrong and a lot of the advice here is also wrong, by worrying about the consumer experience first. Stop what you're doing and get out and talk to restaurants.
Make sure that restaurants are willing to offer rewards, and get signed commitments from at least 10 restaurants that they will do so, based on the metrics that they define matters.
Next, use the restaurants' existing social media outlets to get their own fans signed-up into private beta as an "exclusive privilege" to their fans.
If you can't get restaurants to do those two things at this point, you have a high likelihood of failure should you pursue development of an app without this important piece of customer development complete.
Happy to talk to you in a quick call to provide more details about what I'm describing above.
Answered 10 years ago
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