Hello,

Congrats on creating your own agency.

Software developers and clients often speak 2 different languages and your job is to communicate between then effectively.

For your questions
1. This can happen, the agency is the project manager. Manages requirements, user needs, spec document, milestones, payments and everything outside coding. On the next project, they will see your value.
2. I would not mention it, it gives you less flexibility, if you have to change teams or something happens. I don’t see a reason for mentioning it
3. Everything outside the coding - getting clients, creating the spec document, customer care, making sure project on schedule and budget, launching the product, working with design teams
4. The most value a agency can provide is what I call a brain. When things go wrong (and they will) who can solve that problem. The programmer will hit some tough spots in a project and come to you to solve it. You need to know how to handle it and keep the project going. Now if the client worked directly with the agency, this is where your value came in.

Last, I would suggest to get into each conversion and understand how everything works, it will help you build a better business, good luck.

Cheers,
Mukul

If you need help, call me