We are SaaS - built a integration* for CRM like Pipedrive. We have some trial users , but we need to structure our sales process. What’s the best way to start since we do not have marketing strategy too and no team yet.
1. Your marketing team should be focused on attracting trial users.
2. Your sales team needs to be divided into two groups: a) converting trial users into paid customers b) calling on and selling paid corporate solutions to companies.
They need different skills. You're a. group need to be skilled at B2C because they are dealing with individual users and small businesses. They have to be knowledgable about the plans and advising if it is worth it to upgrade, and to which plan. The b) group needs to be seasoned B2B sales pros who are comfortable dealing with executives.
Answered 5 years ago
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