The goal of marketing is to connect your business’ value to the right customer base. The answers to these questions determine which marketing strategies will be viable and which will be a waste of time. In other words, the key to success for your business is not Facebook Ads. There is no magic, universal strategy that will revolutionize your business. Facebook ads excel at advanced targeting. They allow you to target a specific audience based on location, interests, age, sex, online behaviour, and many other factors. Creating Facebook ads is extremely easy. It takes some persistence, but on the plus side, Facebook’s popularity has produced numerous 3rd party tools that can help you succeed.
If you decide that Facebook is the right channel for you, I recommend using a tool like Ad Espresso to run your campaigns and speed up your journey to positive ROI. If you run a business that has a strong visual component, it might be worth trying out Instagram Ads instead. As a subsidiary of Facebook, Instagram Ads benefit from the same data base and targeting options, while allowing you to connect with an audience that is better primed for visual sales.
Ranking your Google My Business listing is one of the most powerful things you can do for your business. In fact, if you run a local business targeting local clients, I would dare to say it is THE most powerful strategy available to you. What you are seeing here is one paid ad, followed by THREE Google My Business listings before we even see the normal organic search results. GMB immediately gives your business credibility and visibility, and as I said before, if you run a local business, it should be #1 on your priority list. There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes. Google AdWords is sort of the godfather of online marketing channels. Google assigns a quality score to your ad, which is dependent on CTR, relevance and the landing page your ad sends traffic to. As a paid marketing channel, it also allows you to obtain immediate results and can scale as far as your budget allows.
18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Unlike paid advertising, content marketing focuses more on long-term results. Using social media for business is non-negotiable. If people cannot find your business via social media, they will look for your competitors who ARE present on preferred social channels. For some businesses, it makes sense to invest heavily in organic social media growth. For other businesses, investing in Instagram might not make sense. Whether you sell a product or offer a service, you can use coupon deal sites like Groupon to quickly promote your business. Coupon deal sites amass massive audiences, grouped by location, and then allow local, regional, or even national businesses to offer limited-time discounts to their members. Benefits include mass exposure, targeted local advertising, increased brand awareness, and an influx of new customers. As a bonus, many new potential customers will browse your website even if they do not decide to purchase the deal. It is important to be ready and to have a plan for handling different tiers of new business. If you can, talk with fellow business owners who have run deals and learn from their experience.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Answered a year ago