Questions

What are the steps for that? What should I care and avoid? What can I do before and after launch ?

I am an 8 time VP, WW Sales for startups and 2 time CMO. In my experience, I agree with some of the other contributors. Your Marketing approach starts with your Core Customer that I like to define simply as:
1. The person/organization that you REALLY like working with,
2. Who REALLY likes working with you and,
3. Are your most profitable.

Here is a link to my most popular blog post on the subject to help you get started.
https://catalystgrowthadvisors.com/2018/06/07/how-to-design-a-solution-that-your-best-customers-want-and-value/

I provide 11 ways to use this info but once you have this it, you can also find many ways to market in terms of messaging, source, etc.

Good luck!

Bill


Answered 4 months ago

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