I am developing an on-demand open marketing place website. I am in the development stages and should launch in 2 months time. However what has surprised me is that despite some of my competitors seemingly very new, recently launched, many of them have like 30k registered service providers. How do they do it so quickly? Without a product yet I've already set up my social media accounts and gaining plenty of followers but unlikely to yield thousands of first adopters. Anyone have any suggestions? Know how these new kids on the block have so many users? Should i get getting a marketing expert or recruitment expert on board? I have been managing this as lean startup so far and not using outside help until its necessary.
Sometimes, new-kids also float wrong data to create hype and get initial users. So, I will take what others are saying with a grain of salt. What you should - as you are - focus on getting initial set of users. There are a lot of ways you can go about this:
1) Getting published in a leading online magazine a day before launch
2) Running highly targeted awareness focused FB & Insta ads a week before launching and then switching to use focused ads.
3) Display ads can also give a big reach
If you could share your Insta or FB page, I could share more. Let's schedule a call for more insights. For long term brand building, read this blog, https://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
Answered 5 years ago
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