Questions

Hi, I’m Ryoma living in Tokyo, running a content marketing company and also a co-founder of bootstrapped SaaS called ZenMetrics (http://www.zenmetrics.com) - content discovery tool for Facebook marketers. I'm thinking to close down or sell ZenMetrics because of following reasons. 1) We lost our passion to solve a Faebook marketers’ problem which was “creating engaging Facebook content is hard work". We lost our passion because we found that Facebook Page API has too many uncertainties which is too hard for us to keep iterating the product development in our limited resource. 2) We can’t realistically believe anymore that we can be best Facebook content discovery tool in the world. 3) We think our market is not huge untapped market because when we tried to sell our product to our potential customers they said “Creating engaging content for our Facebook Pages is hard work but not really searching for a solution since we have more important issues” I’ve personally spent about $6K for the design/coding/server and $0 for development since it’s made by our technical co-founders in revenue-share model. Our best wish is to sell ZenMetrics.com and at least cover our costs but I think it's difficult as we don't have any paid customers yet. I'm looking for Clarity experts' advice for us.

There's no business here to sell.

You have some assets though.

Domain, brand, designs, webpage, technology, some process.

Invest minimal time - circulate the word among indsutry peers and past clients (if any) that it's for sale, throw it on a couple of marketplace (nominal cost in both time and money) and recoup a couple of thousand if you'd like.

If you're pursuing this sale and stating $6k invested in your question, it suggests the sum is still a significant enough of a number for you. In which case, releasing the assets for a discounted "rebate" is likely worth it to you.

Throw together a summary pitch. (Simply model a few successfully closed listings in whatever marketplace you put it into).

Load it on a few marketplaces.

Take a best offer.

You recouped a bit of money ...

Then move onto something else.


Answered 3 years ago

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