Hi, I’m Ryoma living in Tokyo, running a content marketing company and also a co-founder of bootstrapped SaaS called ZenMetrics ( - content discovery tool for Facebook marketers. I'm thinking to close down or sell ZenMetrics because of following reasons. 1) We lost our passion to solve a Faebook marketers’ problem which was “creating engaging Facebook content is hard work". We lost our passion because we found that Facebook Page API has too many uncertainties which is too hard for us to keep iterating the product development in our limited resource. 2) We can’t realistically believe anymore that we can be best Facebook content discovery tool in the world. 3) We think our market is not huge untapped market because when we tried to sell our product to our potential customers they said “Creating engaging content for our Facebook Pages is hard work but not really searching for a solution since we have more important issues” I’ve personally spent about $6K for the design/coding/server and $0 for development since it’s made by our technical co-founders in revenue-share model. Our best wish is to sell and at least cover our costs but I think it's difficult as we don't have any paid customers yet. I'm looking for Clarity experts' advice for us.

Hi Ryoma!

The ideal thing to do is doing marketing before the product. If you found a problem worth solving, launch landing pages to test if people are willing to pay for the solution. Do this BEFORE building the solution.

Because you already have the solution built, try talking with your "potential customers" and ask why they are not willing to pay and use your solution. Learn from them and try to mind where should you pivot to then build solething they are willing to pay!

Passion is key for this. If you are loosikg pasaion for your project, find something where you really want to spend the next 5-10 years!

Hope it helps!!

Answered 8 years ago

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