Hi, I’m Ryoma living in Tokyo, running a content marketing company and also a co-founder of bootstrapped SaaS called ZenMetrics ( - content discovery tool for Facebook marketers. I'm thinking to close down or sell ZenMetrics because of following reasons. 1) We lost our passion to solve a Faebook marketers’ problem which was “creating engaging Facebook content is hard work". We lost our passion because we found that Facebook Page API has too many uncertainties which is too hard for us to keep iterating the product development in our limited resource. 2) We can’t realistically believe anymore that we can be best Facebook content discovery tool in the world. 3) We think our market is not huge untapped market because when we tried to sell our product to our potential customers they said “Creating engaging content for our Facebook Pages is hard work but not really searching for a solution since we have more important issues” I’ve personally spent about $6K for the design/coding/server and $0 for development since it’s made by our technical co-founders in revenue-share model. Our best wish is to sell and at least cover our costs but I think it's difficult as we don't have any paid customers yet. I'm looking for Clarity experts' advice for us.

Hello Ryoma, and thank you for this question. I realize that you are likely hoping for a different answer, but I believe that it is very unlikely that you will be able to sell what you have built. My suggestion is to take what you've learned from this and do a full retrospective - thereby improving your odds of success in the future - and shut this down. Don't look at it as a loss but a lesson and move on to whatever is next with enthusiasm and more wisdom than you had previously. I wish you success!

Answered 8 years ago

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