Questions

Anyone have advice/pointers/pitfalls to look out for when choosing a social management platform that will help a social agency manage clients? There are so many out there, that I feel like I could spend months looking for the right one. I've looked at a few (Sendible, Planable, Hubspot, and Buffer...) To be more specific concerning our needs - we are a mobile-forward video marketing agency, and we focus on pushing video-heavy content to IG, FB, and YouTube primarily. Sometimes twitter. Sector: hotels, resorts, destinations Thanks so much, PBS

Hey! So if you just need it for purely scheduling, Buffer is no-fuss and I would 100% recommend them. BUT if you want to manage comments/engagements, have in-depth reporting and analytics, I would recommend Sprout Social.

I haven't tried Hubspot before, but I've used Sendible and Planable. If you need clients or a "higher up" to approve posts, Planable can do it, but they can't auto post to IG (you have to schedule it, then the phone app notifies you) which is one of the main blockers.

If Sprout Social is out of your budget, I recommend checking out Social Report! It's what I use when I need complete management but I use Buffer for when I need just scheduling.

Hope this helps, LMK if you have questions.


Answered 6 months ago

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