There is a product which I as a contractor install on homes in my city for which I charge $1000 - $2000. My supplier has 77 locations in 25 states. I would like to market this same product online to homeowners in those particular states and have the product installed by local installers who are connected with my supplier in that location. I have a target audience. Middle aged to elderly retired men who have discretionary income and are active in golf, hunting, fishing, etc. ( too busy to mess with home improvements ).
We've had some great results with Facebook advertising. My business is publishing, but I've invested thousands of dollars and nearly 100 hours researching and practicing how to find the right audience on FB, so I think anyone can advertise there successfully. The best part of Facebook is the ability it provides advertisers to target anyone. You can target locations, age, male/female, income and, yes, even homeowners. We've had success using video views to narrow our audience and create hot prospects. Let me know if you have any questions.
Answered 5 years ago
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