To make a client signup up 12 months SEO contract you must create a solid contract that catches attention of the client. Besides duration, there are more differences between long and short-term contracts. A long-term contract is an agreement when an agency and a client have some serious projects to work on. We are not talking about making a new logo here.
We are talking long-term social media and marketing strategies, SEO campaigns, and analytics that often require many months (even years) to figure out and capitalize on.
What is a long-term contract in terms of a timescale? Anything that is around 6 to 12-months: These long-term plans are essential as many big-ticket items like SEO and content marketing campaigns need months to prepare and execute properly. Long-term contracts can provide much-needed stability to an agency, especially if you are just starting out. A long-term contract can help you take the financial guesswork out of your agency’s cash flow, and they offer a great opportunity for you to grow a meaningful relationship with your client. No matter how experienced and proficient your agency is, you need some time to get to know the ins and outs of your client’s company. It takes time to discover their pain points and what they are looking to achieve long-term
Their target audience, forecasts, and goals cannot be worked out overnight. Allowing your agency some time to figure these out will give you an intimate look into the company. It is important to do this, as it is these early stages in a contract’s lifetime that can give your agency key insights to help build highly profitable campaigns for your client down the line. This also gives you time to figure out how many resources you should invest in the project to make it work. If you have a long-term contract in place, you can dedicate more of your agency’s resources into this crucial stage early.
A long-term contract allows you to provide your client with more direction and figure out a long-term plan to make sure the project is sustainable. A shorter contract adds pressure as a client will want to see results immediately, and it may be difficult for them to see the bigger picture. A long-term contract can eliminate these issues as time can build a strong bond between your agency and your client. Building and maintaining a solid relationship with your clients will help you secure more clients in the future.
A typical long-term contract will focus on marketing goals that take several months. If a client needs services like building brand awareness, increasing sales and conversions, or SEO, a long-term contract may be the best fit. If you find that a long-term contract is the best option, then your next step will be to draft the details. But what should you include? Here are two key points to consider adding when drafting your contract:
1. Include a clear plan with milestones-If you are considering a client for a long-term deal, you need a strategy that will keep you on track. You should clearly outline how and when your agency plans to meet certain milestones for a client. If you plan to increase a client’s click-through-rate by 30% in the next six months, write it into your contract as a milestone. With milestones in place, your client will know when campaign goals should be met.
2. Have a payment trigger for each milestone-Every time you hit a milestone, make sure that you get paid. One of the perks of signing a client up long-term is the guaranteed cash flow, but make sure you aren’t waiting too long to see the money. If you have planned to have a conversion strategy reach a certain point at the six-month mark, and it has, your agency should have a trigger payment setup to make sure you are compensated. Alternatively, you could consider putting your client on a retainer so that you have income flowing in monthly. Additionally, retainers provide clients with expected costs which make budgeting easier. Without clear milestones or a retainer in place, you could find yourself months into a long-term contract, lacking in finances and at the worst, having to draw on credit to keep your agency going.
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