Questions

We have innovative product that has unique features compared to conventional products. The product is great for totally 2 different target audiences. For this reason, we created 2 separate websites with consistent visual branding to serve these 2 audiences. However, we have problem to find consistent brand positioning and message because the targets are different. Our main problem is with the message.

Hello,
in my experience, the first thing to do it's analyze your market, then your audience and the possible ''many different shades'' of your audience.
Then target them with something specific that can breach their interest. ...but I'll need more details to give a precise advice or applicable strategy.


Answered 5 years ago

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