We have innovative product that has unique features compared to conventional products. The product is great for totally 2 different target audiences. For this reason, we created 2 separate websites with consistent visual branding to serve these 2 audiences. However, we have problem to find consistent brand positioning and message because the targets are different. Our main problem is with the message.

You have to create a different message for different markets.

Let's think about Sears marketing for a moment....

For the ladies - See the softer side of Sears
For the men - lifetime warranty for Craftsmen Tools.

Many companies can market to multiple areas. The one main difference is they are creating selling points, slogans and strategies for each market.

There isn't a "One Size Fits All" option when marketing to different target audiences.

I'd love to help you.

Give me a call and to set up different messages and marketing strategies for your two target audiences.

Answered 2 years ago

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