Firstly it all comes from passion within you.

Creating a business is alot of hard work and without the fire of passion burning inside you the chances of making a success is slim at best, regardless what your start up will be.

Your passion will get you through the long days, the frustration, the endless challenges that you have to face and the problems you will need to solve to get the business to launch stage.

Latest data reveals that 90% of startups fail within the first year. Out of the 10% that do only 5% of those last 5 years. Years ago it used to be 70% of startups fail but because of the internet this has shot up to 90%.

So before you even start thinking about startup ideas think deeply about what your passionate about and from there you can come up with ideas based on your passions that solve a problem or need.

I hope this helps you.

Pete Burrows | Creative Consultant