I am the CEO/Co-founder of an online marketplace where consumers post jobs and contractors leave bids. Every contractor we talk to tells us its a great idea and they would pay for leads, but we have yet to have anyone actually purchase a subscription to our site. We have a chicken/egg scenario where we need people to post jobs but we have to have contractors with active subscription to bid on the jobs. With no revenue right now, how do I bring awareness to my page (marketing) and how to I get contractors to purchase a subscription (sales)? Our site has been live for over a year. Everyone we talk to on both sides say this is a great idea and they love it. But reality doesn't seem to be playing out the way right now. I am trying to decide if I need to throw in the towel. I really don't want to but at the same time I am running out of personal capitol to throw at this.
In order to be successful, you need to know exactly to who you are marketing too. All to often I see start ups without the necessary focus of who there customers are exactly. Most times they are too broad on who they feel they are selling themselves too. From what I see consumers and contractors is way too broad.
Right now you need to only focus on two things. Leads and Conversion Rate. Personal contact and social media if done correctly can bring in leads and can be inexpensive. What is your monthly marketing budget? Are you tracking what is working and what isn't and how is it being attracted?
I would enjoy chatting about this.
Michael
Answered 10 years ago
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