Questions

I am the CEO/Co-founder of an online marketplace where consumers post jobs and contractors leave bids. Every contractor we talk to tells us its a great idea and they would pay for leads, but we have yet to have anyone actually purchase a subscription to our site. We have a chicken/egg scenario where we need people to post jobs but we have to have contractors with active subscription to bid on the jobs. With no revenue right now, how do I bring awareness to my page (marketing) and how to I get contractors to purchase a subscription (sales)? Our site has been live for over a year. Everyone we talk to on both sides say this is a great idea and they love it. But reality doesn't seem to be playing out the way right now. I am trying to decide if I need to throw in the towel. I really don't want to but at the same time I am running out of personal capitol to throw at this.

In the short-term, it comes down to the basics:
1. What makes your product unique or different?
2. Who are your target audiences?
3. How can you solve their points of pain?

From there, you craft a story (aka marketing) that meets the needs of potential customers. You need to make it easy for people to recognize that you can meet their specific needs, and there are clear benefits.

Once you've gone through this exercise, it's a matter of applying it to different channels (e.g. Website, direct mail, email, advertising).

Mark


Answered 10 years ago

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