it depends on the type of product you're selling but buyers and retailers are being hounded with sellers. So how do you stand out? Market your product so the buyers can't ignore you and let them make the approach. I did this with a retailer that had 240+ stores, they came to me because they noticed our marketing and then the buyer ordered product from our website. They then sent an email asking for more information and that was how we landed a big account. Happy to discuss further if you'd like to set up a call.