Questions

I'm currently running e-commerce without any branding. I created facebook ads --> landing page --> whatsapp to customer service. My customer service then will guide the customer into buying the product and transferring their money to our bank account. It's a labour intensive process because in my country credit card payment is not common. The most common method for buying online is via bank transfer. I have 8 customer service and main traffic is from facebook advertising. It is a dropshipping business. My team of advertiser (4 people) research products and advertise it on facebook. Since facebook is main traffic, I wonder if there's a way to setup other channel of traffic. I heard about content marketing, but don't know how to set it up or where to start. Currently we don't have any proper ecommerce website. Just collections of landing pages for specific products. What's is the best way for your suggestion to move forward into content marketing? Is it the right direction for our ecommerce business?

Hi. Content marketing to ecommerce is definitely something to care about. Just have in mind it won't bring you immediate results such as your Facebook Ads campaign.

I have experience with dropshipping businesses, and regarding the SEO content writing, you can already have great results by writing great descriptions on each product category (since it would be too laborious to have extended descriptions on each product page).

Another important thing is to have backlinks. This is the #1 Google ranking factor. Get in contact with influencers in your niche and offer them affiliate commissions or whatever it is in exchange of a product review or any mentions that point links to your website.

Just give me a call and I can guide you not only on the SEO strategies but also with the overall marketing plan.

Regards,
Carlos.


Answered 5 years ago

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