The plan is over the next few years to develop, operate and run a range of unique travel experiences - each which could develop into a sustainable product line on its own. These include: culinary tours / experiences; green / sustainable tours; experience that have a strong focus on social innovation in a country... These can all be operated with the same operations team, but the real question is whether to target niches I am best to create multiple brands each targeting a separate niche, or maybe multiple sub-brands. Or is it best just top create one very strong brand. Obviously running multiple brands is not an easy thing! Will be relying on a combination of online and offline marketing and sales.
Only the super big guys can handle multiple brands! And they have separate operations teams handling each one. Humans need to be fully immersed in a brand to do it right, and few can handle many on the same day. Plus how do you cross promote? Doesn't matter if it is online or offline. Notice Amazon is one brand for all they do.