I have designed and about to complete the development of a unique messenger app that is applicable to the global market that solves a very common problem. The app is monetized through PAYG and subscriptions. I am in the process of creating an explanatory video to assist with the marketing. I am a sole founder based in South Africa.
Hi:
Awesome you've almost completed development of the app. Now you should take some time with your potential customers:
1. Define what your ideal customer looks like
2. Find out where you can easily access that ideal customer
3. Perhaps most importantly--Talk to a number of those ideal customers and learn their pain points, their patience with those pain points and their willingness to change the status quo to avoid those pain points
4. Run a beta with a number of those ideal customers and ask what users think about your app--the good, the bad and everything in between
5. Implement needed changes, tweak your product and strategy as needed and push forward with your launch
6. Revisit Nos. 1-5 to validate what works and modify what isn't
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby
Answered 6 years ago
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